In an increasingly competitive selling environment, sales executives, managers and professionals are challenged to capture new business and expand existing relationships. Market pressures present a unique opportunity for strong sales organizations to push forward and distance themselves from the competition—an achievement that will result in even greater profitability when the economy improves. Innovative companies can leverage existing technologies to their advantage to improve win rates, increase opportunity pipelines, and more efficiently protect and grow current accounts. PointBridge’s Sales Performance Management solutions are designed to use actionable information to out smart the competition and create a competitive advantage for your sales organization. These solutions are designed to improve business performance by enabling our clients to:
INCREASE ACCESS TO SALES & MARKETING ASSETS
You can’t sell what you don’t know. For dispersed or mobile teams, online access to sales and marketing assets is critical. By making it easy to find, use, share, store and manage the right information and knowledge, sales teams can elevate their collective capabilities to make the most of each selling opportunity.
• Anywhere, anytime access to up-to-date marketing and sales materials to streamline the preparation of proposals, contracts and customer presentation materials. Keep teams informed via automated delivery of new and updated materials.
• Real-time access to subject matter experts to more quickly answer customer questions and close business faster. Imagine knowing which experts are available and being able to instantly and seamlessly include them in a critical conversation.
• Social networking and other methods to quickly tap the expertise individuals in your organization possess that falls outside of what is stored in your CRM system.
UNCOVER ACTIONABLE SALES INSIGHTS
Your sales data is a goldmine. Every day your customers are telling you what they want and what they wish you would do to serve them better. With Web-based access to accurate, real-time business intelligence your sales organization can:
• Target the right customers with the right offers, increasing sales effectiveness
• Make fact-based, proactive decisions that capitalize on opportunities
• Apply “white space” analysis to identify new opportunities within existing accounts
REDUCE COST OF SALES
Learn how to expand the capabilities of your organization without adding headcount. Do more with less through:
• Mobile worker enablement to increase available selling time and flow of information, while reducing the cost of your sales force
• Online demonstrations that sales professionals can access and run from any location
• Remote communication from home offices or on the road that position your sales people closer to your customers
STRENGTHEN CUSTOMER RELATIONSHIPS
Augment periodic customer visits with a constant stream of touch-points that communicates an unwavering commitment to customer care and out-of-this-world service. Give your clients a reason to buy from you with:
• Personalized Web pages and secure extranets that allow for self-service, proactive marketing and recorded account activity offering access to order information, invoices, project documents, schematics, and inventory. Solutions can be designed to enable easy ordering and special access to expert support.
• Virtual meeting rooms where you and your clients share and store information used to develop joint solutions or customized products.
• Communication solutions such as federation, presence, instant messaging and real-time access that make it easier for your customers to contact you.
ACCELERATE THE SALES CYCLES
PointBridge has identified a number of ways to collapse the sales cycle and position your sales team at the forefront of any sales pursuit. These include:
• Presentation, proposal and contract creation management to increase document quality, reduce prep time and increase the volume of proposals your team can simultaneously manage
• Team selling collaboration tools to enable a collective process that pits your subject matter experts and sales team – no matter where they are – against less informed competitors
• Corporate social networks that help sales teams to quickly identify and access expertise across your organization
All of the solutions described above can be created with Microsoft technologies, such as SharePoint, Office Communications Server or PerformancePoint. If your sales people are familiar with the Microsoft Office suite, there’s virtually no learning curve once these solutions are in place. We’re here to help our clients use what they already have to create a lasting competitive advantage.
To learn which Sales Performance Management solutions would benefit your organization the most, contact PointBridge today.